Media Relations in the Benelux
Expert in press releases and media campaigns in Belgium, the Netherlands, and Luxembourg. BackstageCom strengthens your brand through professional media relations and journalistic outreach.
Why media relations are essential for your brand
In an ever-changing media landscape, it is important that your brand stands out and builds trust. Strong media relations ensure your message is heard and reaches the right audience.
In today’s communications world, visibility is crucial. Media relations form the core of effective PR and ensure that companies in Belgium, the Netherlands, and Luxembourg strategically deliver their brand message to the right journalists and media channels.
BackstageCom combines experience, strategy, and creativity to create maximum impact. Our Benelux media relations services help organizations build lasting relationships with journalists, editorial teams, and influencers. Using our Benelux media outreach expertise, your brand is continually presented in the press, both online and offline.
Services
Our media relations services
BackstageCom offers a wide range of services to make your brand highly visible in the Benelux.
- Press releases and journalist networks:
- We create newsworthy press releases that perfectly match the interests of journalists in the Benelux. With our extensive network of media and influencers, we effectively reach the right audience.
- Online and offline media campaigns:
- Our approach covers both traditional and digital media channels. Whether it’s print publications, television, radio, or social media, we deliver complete PR campaigns in the Benelux with measurable results.
- Media strategy and monitoring:
- Every campaign is strategically planned and monitored in real time. With our corporate media relations approach, every action has a measurable impact on your brand’s visibility.
Case studies & success stories
BackstageCom has helped companies across various sectors maximize their media coverage in the Benelux. For example, our clients saw a 35% increase in press coverage after our media outreach, while prominently featured in trade magazines and online news platforms through our press relations.
Med-tech – ONWARD Medical
The objective was to strengthen the attractiveness and market valuation of ONWARD, a key player in life sciences and biotechnology. Our expertise focused on developing a clear and compelling financial communication strategy aimed at increasing the confidence of institutional and retail investors in Belgium and the Netherlands. This approach also improved the understanding of challenges related to spinal cord injuries and regulatory pathways in Europe and the United States, while helping refine the marketing messages used across the company’s communication materials.
Finance – Bank Nagelmackers
The Belgian private bank Nagelmackers engaged our support to reinforce its national visibility and reputation. We developed an effective media relations strategy focused on securing coverage in financial, lifestyle, and sports media in both Belgium and Luxembourg. Thanks to this targeted communication campaign and the regular distribution of product alerts, the bank achieved more than 500 media mentions within a single year, contributing significantly to increased brand awareness and a strengthened market position.
Lifestyle – Nausicaá
Since 2008, Backstage Communication has been supporting Nausicaá in building its brand awareness in Belgium through a targeted public relations strategy. Press releases, media partnerships, interviews, workshops, and press trips have consistently strengthened the centre’s visibility and highlighted the richness of its region. Thanks to these ongoing efforts, Nausicaá has become a must-visit destination for marine life enthusiasts and enjoys strong recognition among the Belgian public.
Impact – TINC
This mission aimed to enhance TINC’s visibility in the market and position the company as an investment player with clear societal impact. The strategy also highlighted infrastructure as an essential asset class within investment portfolios and aimed to improve the liquidity of the TINC share. Through clear and targeted communication, TINC strengthened its image as a responsible and innovative investment company while attracting increased interest from investors.
Real Estate – Thomas & Piron
To support Thomas & Piron’s corporate communication, Backstage Communication organised several press conferences dedicated to presenting the company’s annual results and other strategic topics. In parallel, we contributed to the creation of annual reports and coordinated a series of one-on-one press interviews with leading Belgian economic media. This personalised approach helped reinforce the group’s strong reputation, increase its visibility among the general public and investors, and consolidate its position as a leader in the Belgian real estate market.
Why choose BackstageCom?
Our experience as a media relations agency in the Benelux makes us unique. We combine strategic vision with hands-on execution. By maintaining personal relationships with journalists and influencers, we ensure your brand always stands out. We help companies in Belgium, the Netherlands, and Luxembourg optimize their PR campaigns and make results measurable.
Our unique approach to media relations
Our experience as a Benelux media relations agency makes us unique. We combine strategic vision with hands-on execution. By maintaining personal relationships with journalists and influencers, we ensure your brand always stands out.
Measurable impact for your brand in the Benelux
We help companies in Belgium, the Netherlands, and Luxembourg optimize their Benelux PR campaigns and make results measurable. Your brand becomes not only visible, but also credible and relevant in the right media channels.
Frequently asked questions
BackstageCom offers a wide range of services to maximize your brand’s visibility in the Benelux.
- What are media relations? +
Media relations are strategic communications distributed to journalists and media channels to make a brand or organization visible and generate press coverage.
- Why are media relations important in the Benelux? +
Media relations help companies in Belgium, the Netherlands, and Luxembourg effectively spread their brand message, build trust with journalists, and increase visibility in relevant media.
- What services does BackstageCom offer in media relations? +
BackstageCom offers press releases, media outreach, online and offline campaigns, media strategy, and monitoring, specifically tailored to the Benelux market.
Get in touch
Want to know how your brand can be more visible in the media? Discover our services and schedule a consultation or appointment.
- Olivier Duquaine: +32 477 50 47 84
- Gunther De Backer: +32 475 90 39 09
- Jurgen Vluijmans: +32 476 28 36 41
